Who: Alexei Bokov, producer

When: Wednesday, 7 p.m.

Where: Blacky Dress

Clothes:
I prefer a casual style. Even when I go to high-profile events, I try to combine classical elements with casual ones. I can say I support domestic designers. And not only with words - I actually buy their clothes. I bought this black jacket made from very fine wool for $400 from Yekaterina Pankratova, a young designer. I only wear clothes made of natural materials. This white shirt with brown stripes I bought from another designer, Yulia Dalakyan, for $130. And these faded jeans and black sneakers with white on the sides cost me $170 each. I bought them from Gucci in Tretyakovsky Passazh.

Accessories:
I'm crazy about this black belt from the Jil Sander summer collection. I bought it at the pret-a-porter week in Milan last January for $150. Also, I bought this fantastic black scarf there from the Yves Saint Laurent collection; it cost me $200. And I bought this beige baseball hat in Cannes as a souvenir from the film festival.

Hairstyle:
My regular hairstylist is Dmitry Golubev, the creative director of Sebastian. He works in two salons: Inochi Grand and Grand Persona. Since we're friends, he only charges me $80.

Style: Funky

Into:
I'm obsessed with modern art: fashion, movies and photography - that's why I organize events related to these arts. I think life should be lived with smiles and never with sadness.