Breaking into retail

Issue Number: 
89
Published: 
2000-11-25


TWO MODELS show off some of the top jewels of Russian diamond company Alrosa, which mines 99.8 percent of the country's diamonds, during a news conference to announce the company's setting up of a retail network. The first salon is the 550-sq. meter shop in Moscow's Gostiny Dvor trade center.


Below, Alrosa Vice President Sergei Ulin (left) and Raymond Clark, a De Beers representative, announce the project. De Beers is Alrosa's international partner in selling diamonds.